Lead Facilitator & Program Curator HB7

Asmaa works at the intersection of system change, leadership, feminism and regenerative futures. Eight years ago, she left her career as a business consultant in PwC to become a a catalyst wearing multiple hats: facilitator, consultant, artist, writer and designer. A Moroccan – French digital nomad, she uses the labels she embodies to build bridges with artivists,  entrepreneurs and change makers in over 20 countries.   

As a consultant for the non-profit sector, she consults in international development on digital social innovation, human- centred design and gender equality. She worked with the Womanity Foundation, UNDP, Hivos, GIZ or MitOst. Asmaa also designs and facilitates transformative learning experiences for leaders based on collective and emotional , using tools such as Art of Hosting and Social Presencing Theater (MIT). In her art Asmaa addresses decolonisation, identity, belonging and collective healing. 

Asmaa is a fellow of the RSA, the Policy Center for the Global South and the BMW Foundation Leaders Program. She is involved in various decentralised networks like OuiShare, Amanitas, Global Innovation Gathering, Sandbox, or African Crossroads. She co-authored 2 books in French and a series of short stories in Wellbeing Wild Magazine in Australia.