Founder/Principal, Concept Hatchery
California, United States
Ana is curious about why people do the things they do. She uses ethnographic methodologies to uncover the social, cultural, and psychological drivers of behaviour. Ana is the founder of Concept Hatchery, an insight and strategy consultancy. She helped found Seafood Legacy, a Japanese sustainable seafood advocacy, where she serves as international advisor. She is passionate about cultural fluency in the global sustainable seafood community. Ana is a world traveller, avid Disney fan, and loves running for charity in the Hogwarts Running Club. She is blogging about her Homeward Bound journey at Queendom of Ice on Facebook.